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About

Y. Elaine Rasmussen
Founder & CEO

I help high-achievers turn “I make good money” into“I’m building real wealth.”

What I do

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At Do Different Better, I create experiences and tools that make wealth-building practical, culturally intelligent, and actually doable:

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  • Live workshops + experiences that turn confusion into a 90-day plan

  • Digital assessments + reports that help you see what you own, what you owe, and what’s next

  • Roundtables + trainings for people who want real conversations (not flexing competitions)

  • Advisory + facilitation for organizations working at the intersection of capital, community, and impact

 

My signature approach blends strategy, straight talk, and deep respect for the real lives people are living.

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Why I’m qualified to talk about money

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I’ve spent over two decades operating across philanthropy, government, education, entertainment, and finance—helping leaders and organizations make smarter decisions with resources, relationships, and risk.

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I’m also the founder and CEO of Social Impact Now!, a certified B-Corp social finance and impact investing advisory firm, and the founder of ConnectUP! Institute, an enterprise development studio focused on building capital access and capability for underestimated entrepreneurs and investors.

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Translation: I’ve been in the rooms where money gets moved—and I’m here to make sure more of us know how the room works.

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My philosophy

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Most people don’t need “more motivation.” They need:

  • clarity (what’s true right now)

  • a system (so progress isn’t based on mood)

  • confidence (built through practice, not hype)

This is financial empowerment with receipts.

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If you’re here, you’re probably one of these people:

  • You earn well, but you’re not where you want to be yet

  • You’re the “responsible one,” and everyone assumes you’re fine

  • You want to build wealth without becoming someone you don’t respect

  • You’re ready to go from hoping to planning

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If that’s you, welcome. You’re exactly on time.

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Meet The Team

Our Clients

Do Different Better

A Mind Over Money Experience

550 Vandalia, Saint Paul, MN 55104

651.242.9264

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© 2025. Do Different Better

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