
About
Y. Elaine Rasmussen
Founder & CEO
I help high-achievers turn “I make good money” into“I’m building real wealth.”
What I do
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At Do Different Better, I create experiences and tools that make wealth-building practical, culturally intelligent, and actually doable:
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Live workshops + experiences that turn confusion into a 90-day plan
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Digital assessments + reports that help you see what you own, what you owe, and what’s next
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Roundtables + trainings for people who want real conversations (not flexing competitions)
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Advisory + facilitation for organizations working at the intersection of capital, community, and impact
My signature approach blends strategy, straight talk, and deep respect for the real lives people are living.
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Why I’m qualified to talk about money
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I’ve spent over two decades operating across philanthropy, government, education, entertainment, and finance—helping leaders and organizations make smarter decisions with resources, relationships, and risk.
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I’m also the founder and CEO of Social Impact Now!, a certified B-Corp social finance and impact investing advisory firm, and the founder of ConnectUP! Institute, an enterprise development studio focused on building capital access and capability for underestimated entrepreneurs and investors.
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Translation: I’ve been in the rooms where money gets moved—and I’m here to make sure more of us know how the room works.
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My philosophy
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Most people don’t need “more motivation.” They need:
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clarity (what’s true right now)
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a system (so progress isn’t based on mood)
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confidence (built through practice, not hype)
This is financial empowerment with receipts.
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If you’re here, you’re probably one of these people:
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You earn well, but you’re not where you want to be yet
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You’re the “responsible one,” and everyone assumes you’re fine
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You want to build wealth without becoming someone you don’t respect
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You’re ready to go from hoping to planning
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If that’s you, welcome. You’re exactly on time.

Meet The Team
Our Clients














