​​Effective date: [January 1, 2026]

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Do Different Better (“Do Different Better,” “we,” “us,” or “our”) respects your privacy and is committed to protecting personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, interact with our content, register for events, purchase products/services (if available), or otherwise engage with us (collectively, the “Services”).

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If you do not agree with this Privacy Policy, please do not use the Services.

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1) Who we are (Data Controller)

Controller: Do Different Better
Address: 550 Vandalia, Saint Paul, MN 55104
Phone: 651.242.9264
Email: hello@dodifferentbetter.com

 

EU/UK users: If you are located in the EEA/UK, Do Different Better is the “data controller” of your personal data for purposes of the GDPR/UK GDPR, unless otherwise stated.

Important: This website is hosted on Wix. Wix may process data on our behalf as a service provider/processor (see Section 6).

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2) Personal information we collect

We collect personal information in three ways: (A) information you provide, (B) information collected automatically, and (C) information from third parties.

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A. Information you provide

Depending on how you use the Services, you may provide:

• Contact details (e.g., name, email, phone number)

• Message content (e.g., contact form submissions, inquiries, customer support messages)

• Event details (e.g., registration information, attendance preferences, dietary preferences if you provide them)

• Transaction details (e.g., billing/shipping address, items purchased). We do not store full payment card numbers—payments are typically handled by our payment processors.

• Account login details (if you create an account)

 

B. Information collected automatically

When you visit the Services, we (and our service providers) may automatically collect:

• Device and usage data (IP address, device type, browser type, operating system, referring URLs, pages viewed, time spent, clicks)

• Approximate location (derived from IP address)

• Cookie and tracking data (see Section 4)

 

C. Information from third parties

We may receive information from:

• Social media platforms (if you interact with our pages or use embedded content)

• Analytics/marketing providers

• Payment processors and ecommerce tools

• Event partners (only where applicable and permitted)

 

3) How we use your information

We use personal information to:

• Provide and operate the Services (including event registration and customer support)

• Respond to inquiries and send important administrative messages

• Process transactions and deliver purchased goods/services (if applicable)

• Send marketing communications (where permitted; you can opt out anytime)

• Personalize and improve the Services, content, and user experience

• Analyze performance (e.g., website traffic, conversions, what content works)

• Detect, prevent, and address security issues, fraud, and misuse

• Comply with legal obligations and enforce our policies

 

4) Cookies, analytics, and tracking

We use cookies and similar technologies (like pixels and tags) to operate the site, remember preferences, understand performance, and support marketing.

Cookies may be:

• Strictly necessary (site functionality/security)

• Preferences (remember choices)

• Analytics (understand usage)

• Marketing (measure and improve promotions)

You can control cookies through:

• Your browser settings

• Any cookie consent banner on our site (where enabled)

• Opt-out tools provided by certain vendors (when applicable)

If you disable cookies, some features may not work properly. Cookies: petty, but powerful.

 

5) Legal bases for processing (EEA/UK)

If you are in the EEA/UK, we process your personal data under one or more legal bases:

• Consent (e.g., certain cookies, marketing where required)

• Contract (e.g., fulfilling purchases, event registration, providing requested services)

• Legitimate interests (e.g., improving site, security, analytics—balanced against your rights)

• Legal obligation (e.g., tax, accounting, lawful requests)

You can withdraw consent at any time (this won’t affect processing already carried out).

 

6) How we share your information

We do not sell your personal information in the traditional “here’s your data for cash” sense. We may share information as follows:

 

A. Service providers (processors)

We share information with vendors that help us run the Services, such as:

• Website hosting and site features: Wix.com and its affiliates

• Payment processing: [Wix Payments/Stripe/PayPal]

• Analytics and performance tools: [e.g., Google Analytics, Metricool, etc.]

• Email/SMS marketing: [e.g., Mailchimp/ConvertKit/etc.]

• Customer support / communications tools

• Event registration / ticketing tools (if used)

These vendors are permitted to process personal information only to provide services to us.

 

B. Embedded content & social platforms

Our site may include embedded content (e.g., YouTube videos, social media widgets). These providers may collect data directly from your device and set cookies, according to their own policies.

 

C. Legal and safety reasons

We may disclose information if required to:

• Comply with law, regulation, subpoena, or legal process

• Protect rights, safety, and security of users, our organization, or others

• Investigate fraud or misuse

 

D. Business transfers

If we’re involved in a merger, acquisition, financing, or sale of assets, information may be transferred as part of that transaction.

 

7) International data transfers

Because we and our service providers may operate globally, your information may be transferred and processed outside your state/province/country.

If you are in the EEA/UK and your data is transferred outside the EEA/UK, we use appropriate safeguards (such as Standard Contractual Clauses or other lawful mechanisms) where required.

 

8) Data retention

We keep personal information only as long as necessary to:

• Provide the Services

• Maintain business records

• Comply with legal obligations (e.g., tax/accounting)

• Resolve disputes and enforce agreements

Retention periods vary depending on what the data is and why we have it.

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9) Security

We use reasonable administrative, technical, and physical safeguards designed to protect your information. However, no online system is 100% secure. If perfection is your standard, the internet is going to disappoint you daily.

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10) Your privacy rights (EEA/UK)

If you are in the EEA/UK, you may have the right to:

• Access your personal data

• Correct inaccurate data

• Delete data (“right to be forgotten”)

• Restrict or object to processing

• Data portability

• Withdraw consent at any time (where processing is based on consent)

• Lodge a complaint with your local data protection authority.

 

To exercise rights, contact us at hello@dodifferentbetter.com.

 

11) U.S. privacy rights (including California)

Certain U.S. state laws (e.g., California, Colorado, Connecticut, Utah, Virginia) may provide residents additional rights such as:

• Right to know/access the personal information we collected

• Right to delete (with exceptions)

• Right to correct (in some states)

• Right to opt out of “targeted advertising” or certain sharing

• Right to non-discrimination for exercising privacy rights

 

California “Notice at Collection” (CCPA/CPRA)

Categories of personal information collected: identifiers (name/email/IP), customer records (contact details), commercial information (purchases if applicable), internet activity (usage data), approximate geolocation (IP-based).
Purposes: operating the site, providing services, analytics, customer support, marketing, security, and legal compliance.
 

Retention: as described in Section 8.

 

“Do Not Sell or Share”

We do not “sell” personal information for money. We may share certain data for analytics or advertising measurement which could be considered “sharing” under some laws.

You can submit an opt-out request by emailing hello@dodifferentbetter.com with subject line: “Do Not Sell or Share

 

"My Personal Information.”
If we provide a dedicated webpage for this request, it will be linked here: www.dodifferentbetter.com/privacy.

Authorized agent requests (California)

You may designate an authorized agent to submit requests on your behalf. We may request proof of authorization.

 

12) Marketing communications

You can opt out of marketing emails anytime by using the “unsubscribe” link in an email or contacting us at hello@dodifferentbetter.com.

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Even if you opt out, we may still send non-marketing messages (like confirmations, updates, or support replies).

 

13) Children’s privacy

The Services are not intended for children under 13 (or under 16 in certain jurisdictions). We do not knowingly collect personal information from children. If you believe a child has provided information, contact us and we will take appropriate steps to delete it.

 

14) Third-party links

The Services may link to third-party websites we do not control. Their privacy practices are governed by their own policies, not ours.

 

15) Changes to this Privacy Policy

We may update this Privacy Policy from time to time. The “Effective date” at the top indicates when it was last revised. Continued use of the Services after changes means you accept the updated policy.

 

16) Contact us

 

Questions or requests? Contact:
Email: hello@dodifferentbetter.com
Mail: 550 Vandalia, Saint Paul, MN 55104

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